Feelgut
BRAND, copy, identity & rollout
Full branding and copywriting for a gut health testing startup.  A bold palette and playful nature to debunk the corporate medical aesthetic to appeal to millennials and Gen Z to test their microbiome at home.
CONCEPT
This client needed the full suite of brand assets and to get started on brand communications. I created social post templates, advertising designs as well as packaging for their kits and gut health shakes that are in development.
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