Icecreamists
brand illustration & typography
brand illustration & typography
Brand concept and handcrafted illustrations with bespoke typography for 'Icecreamists' Icecream products.
![](https://cdn.myportfolio.com/de3d8d61-7651-4a8d-b431-f965ea1683d7/dd185c6c-47b5-4833-b925-cb21dbfc9920_rw_1920.gif?h=baba5d9efa622290c28b9760aba411f1)
CONCEPT
With so many icecream brands on the market, Icecreamists needs to stand out in the freezer. Focusing on the wacky flavour combinations I created punk/horror style illustrations with the flavour assets, paired with a bold, unashamed colour palette that change depending on the flavour.
Above you can see the original typography design for the brand name - then decided against due to it being overbearing compared to the illustration. Still nice to add in for reference!
![](https://cdn.myportfolio.com/de3d8d61-7651-4a8d-b431-f965ea1683d7/9280ad4b-a7e6-48ed-9fa9-51071e98f5fb_rw_1200.jpeg?h=e6b71459c8f34401b4daf1cab7bc8cb5)
![](https://cdn.myportfolio.com/de3d8d61-7651-4a8d-b431-f965ea1683d7/7ea195a8-1768-49ea-8538-045a73e940ce_rw_1920.png?h=a5dec1c8a0bdd9440dd03c5ed0989ea6)
![](https://cdn.myportfolio.com/de3d8d61-7651-4a8d-b431-f965ea1683d7/93d10c4c-0293-47d8-924e-09284b8806e9_rw_1920.jpeg?h=d5bd4b4853dd1716280b22da88b84641)