brand illustration & typography
Brand concept and handcrafted illustrations with bespoke typography for 'Icecreamists' Icecream products.
With so many icecream brands on the market, Icecreamists needs to stand out in the freezer. Focusing on the wacky flavour combinations I created punk/horror style illustrations with the flavour assets, paired with a bold, unashamed colour palette that change depending on the flavour.
Above you can see the original typography design for the brand name - then decided against due to it being overbearing compared to the illustration. Still nice to add in for reference! 

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