Virgin Holidays
ILLUSTRATION & COPYRIGHTING
ILLUSTRATION & COPYRIGHTING
A fun retro conceptual campaign for Virgin Holidays. Designed for multi-channel, the playful theme uses rubberhose style to bring buckets of personality alongside a cool nostalgic nod.
CONCEPT
The first piece, titled ‘Imagination gone wild’, was inspired by the idea of letting your mind roam free to encourage the wild side of peoples imagination, taking inspiration from the world around us mixed with the explosion of flavours in Bombay Sapphire. Hand drawing all the elements along with using bright and engaging colours worked well with the bottle design which takes centre stage in the artwork.
