Official Souvenir Collection - Mexico
Illustration & ART DIRECTION
Illustration & ART DIRECTION
Mexico World Duty Free wanted a refresh of their previously dated souvenir range to a vibrant and exciting range of designs that people would want to make a collectable. The new designs are so popular they have increased sales by 39%
CONCEPT
Mexico is a country that is full of colour, music, food and most importantly...life!
I wanted to create a range that people would want to show off on the walls/shelves of their home and that friends and family would be excited to receive as a gift.
Crafting a hand-drawn, bespoke style with a bold and vibrant colour palette, gave the designs a warm and inviting personality. Each icon or element works as a piece of 'art' by themselves but also come together to tell a visual story.
I wanted to create a range that people would want to show off on the walls/shelves of their home and that friends and family would be excited to receive as a gift.
Crafting a hand-drawn, bespoke style with a bold and vibrant colour palette, gave the designs a warm and inviting personality. Each icon or element works as a piece of 'art' by themselves but also come together to tell a visual story.
