Official Souvenir Collection - Italy
Illustration & ART DIRECTION
Illustration & ART DIRECTION
Italy World Duty Free was another of the 12 countries after a refresh of their previously dated souvenir range to a vibrant and exciting range of designs that people would want to make a collectable. The new designs will be rolled out 2023/24.
CONCEPT
Italy is a country know for its incredible scenery, delectable food and iconic history.
I wanted to create a range that would capture memories and people would want to show off on the walls/shelves of their home and that friends and family would be excited to receive as a gift.
Crafting a hand-drawn, bespoke style with a bold and vibrant colour palette, gave the designs a warm and inviting personality. Each icon or element works as a piece of 'art' by themselves but also come together to tell a visual story.
I wanted to create a range that would capture memories and people would want to show off on the walls/shelves of their home and that friends and family would be excited to receive as a gift.
Crafting a hand-drawn, bespoke style with a bold and vibrant colour palette, gave the designs a warm and inviting personality. Each icon or element works as a piece of 'art' by themselves but also come together to tell a visual story.
